Published August 30, 2025

Travel + Leisure Spotlights an Upstate Town for Homebuyers

Written by J. Michael Manley

If you’re planning a move to South Carolina, figuring out the right place to settle can take some time. Cities like Charleston and Greenville often get the spotlight, but many buyers are also finding value in smaller towns nearby. These communities offer their own mix of convenience, affordability, and quality of life. So where should you start looking?

Local experts often point buyers toward three main areas: Charleston, Greenville, and Columbia. Yet many who begin their search there end up drawn to less crowded towns. Two places that stand out on Travel + Leisure’s list of the best places to live in South Carolina are Greenville and Simpsonville. Both are in the Upstate and give you a clear picture of why so many people are moving here.

Simpsonville

No. 6: Simpsonville

When you arrive in Simpsonville, the first thing you see is its welcome sign. It reads, “Simply home.” That motto captures exactly what the community offers.

Simpsonville combines small-town character with everyday convenience. You don’t have to drive far for groceries or shopping. Fairview Road has stores like Target, Publix, TJ Maxx, and Ross, giving residents easy access to essentials without heading into Greenville.

For families, schools are a major draw. Simpsonville has some of the top-rated schools in Greenville County. Parents looking for strong education options often choose this area for that reason. The town also has parks, youth sports, and activities that make it appealing for kids of all ages.

Affordability is another factor. The median home price sits around $380,000, giving buyers more land and space compared to what they might find closer to Greenville’s center. Many homes include larger yards, and the area enjoys slightly cooler temperatures than the city.

Simpsonville also has local flavor that you can’t miss. Restaurants and craft breweries give residents options to relax and gather with friends. A favorite family stop is the Ice Cream Station on Main Street. Kids can enjoy dessert while watching trains pass by just a few steps away. For outdoor fun, Discovery Island Water Park in Southside Park offers slides, pools, and activities throughout the summer.

Would you prefer a quieter place that still keeps you close to Greenville’s energy? Simpsonville may be the right fit.

Greenville

No. 8: Greenville

Greenville often ranks as one of the most attractive cities in the state, and for good reason. Its downtown is walkable, with shops, restaurants, and parks that bring people together. The Reedy River and Falls Park are at the center, creating a gathering spot for residents and visitors.

For those who love the outdoors, Greenville offers plenty to explore. The Swamp Rabbit Trail runs through the city and connects neighborhoods, making it easy to bike or walk. Paris Mountain State Park is just minutes away and gives hikers sweeping views of the Upstate. If you miss the beach, coastal towns are still within a three to five-hour drive.

The cost of living is another selling point. The average home value is just under $330,000, which appeals to young professionals starting out and retirees looking to downsize. Compared to Charleston or Hilton Head, Greenville gives you more for your money while still offering access to jobs, culture, and activities.

Local experts also point to Greenville’s steady growth. Employers are investing in the area, bringing more opportunities. The city has a strong arts community, with theaters, galleries, and live music venues throughout downtown. Restaurants continue to gain attention as well, with chefs opening kitchens that rival those in much larger cities.

Greenville manages to balance progress with livability. It feels polished without being overwhelming. Residents get the benefits of a thriving city while still enjoying a pace of life that feels approachable.

If you’re looking to settle in South Carolina, these two spots show you don’t have to choose between convenience and comfort. The real question is whether you want the quieter streets of Simpsonville or the walkable downtown of Greenville.

Either way, you’ll find yourself in a community that feels like home.