What is Home Staging and Should You Do It When Selling?

If you're selling your home, first impressions matter. One way to attract more buyers and create interest is through home staging.

Home staging is the process of preparing your home to appeal to potential buyers. It includes decluttering, depersonalizing, rearranging furniture, and adding neutral décor. The goal is to highlight the home's features, not your personal style. You want buyers to walk in and picture themselves living there.

According to the National Association of REALTORS®, 83% of buyers’ agents said staging made it easier for buyers to visualize the property as their future home. A staged space feels more open, clean, and welcoming. It also looks better in listing photos, which helps draw in more online views.

Why Should You Stage Your Home?

Staging helps buyers focus on the home, not your things. Once you list your house, it's no longer your home, it's a product for sale. Personal items like family photos or bold paint colors can be distracting. Neutral colors and clean lines help buyers focus on layout and potential.

Staged homes often look bigger. A few simple changes, like rearranging furniture or adding mirrors, can make a room feel more open. Buyers also get decorating ideas, which builds emotional attachment. That emotional connection can lead to stronger offers.

Does Staging Affect the Sale Price?

Yes. The same NAR report showed 17% of buyers’ agents said staging increased the offer price by one to five percent. When buyers see a move-in-ready space, they’re more likely to act fast and pay more. If your home stands out, you’re in a better position to negotiate.

Does Staging Help Homes Sell Faster?

It can. About 30% of agents said staged homes spent less time on the market. A faster sale means less stress, fewer showings, and a stronger chance of getting your asking price.

Staging can also help stale listings. If your home has been sitting, it may not be showing its full potential. A refresh with simple staging could make the difference in attracting serious buyers.

Is Staging the Same as Interior Design?

No. Interior design is personal. It reflects your taste and lifestyle. Staging is strategic. It’s not about your style, it’s about what appeals to the largest number of buyers. The goal is to make the home feel like anyone could live there.

What Are Your Staging Options?

You don’t have to spend a lot to stage your home. You have three options: do it yourself, get help from your agent, or hire a professional.

Do It Yourself

If you have time and are willing to put in the effort, staging your home yourself can be effective. Start with deep cleaning, inside and out. Pack away personal items. Repaint bold walls with neutral colors. Rearrange furniture to make each room feel open and functional. Add small touches like fresh flowers or clean linens. Ask your agent, a friend, or family member to walk through your home and give honest feedback.

Get Your Agent’s Help

Your real estate agent may not be a professional stager, but they know what sells. Many agents offer tips or even help with basic staging. They’ll point out what buyers notice first and recommend easy changes. Lean on their experience to make your home market-ready.

Hire a Professional Stager

If you have the budget, a professional staging company can handle everything. They know how to highlight your home’s strengths and minimize flaws. Many have furniture and décor available to rent. They’ll walk through the space and suggest specific changes. They can also stage outdoor areas to boost curb appeal. Your agent may have referrals.

Is Staging Worth It for You?

That depends on your timeline, your budget, and your market. Ask yourself:

• Do you need to sell quickly?

• Are homes in your area selling fast?

• Can you afford a professional?

• How much time do you have to stage it yourself?

• Will a small investment bring a better offer?

Talk to your agent about what buyers expect in your price range and neighborhood. They’ll give you a realistic view of how staging could impact your sale. If it helps you sell faster and for more, it may be worth every penny.